New £400m Nike Deal
England had traditionally worn a kit manufactured by Umbro for many years dating back to the 1950s until a deal was struck with Nike a few years ago.
Now a new £400m deal has been signed off to see Nike continue as the kit suppliers to 24 men's and women's teams from 2018 until 2030, as reported by the BBC this week. This saw Martin Glenn say he hoped it would enable the FA 'to invest even more in the game.'
£400m sounds a huge amount of money, which of course it is. However, in relation to the deal Nike have with Germany it averages out at a lot less than the £42.5m a year deal the Germans receive according to this report.
Then again Germany have been a lot more successful than England in recent years! The Beeb also said this deal could increase depending on performance related targets being reached by the Three Lions.
FA group commercial and marketing director Mark Bullingham commented on the deal. He's quoted as saying:
'With the FA striving to be a world-class organisation, it's vital for us to partner with innovative global leaders such as Nike and look to the future together.'
England have seen kit supplied by Nike for the past three-years with it further reported in the Daily Mail this new deal hadn't 'grown substantially' owing to England's failure in recent tournaments.
We didn't get through the group stages at the 2014 World Cup and of course lost to Iceland in the last 16 at Euro 2016 last summer.
You can't reward failure and Nike haven't. Success on the pitch will enable the FA a stronger bargaining position for the deals off it too so it's now down to Gareth Southgate and the boys to deliver.
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